Service Quality, Brand Promotion and Marketing Strategy of Vodafone before Amalgamation with Idea Cellular Limited
Shweta Chandrasekharan1, Preetha R2
1Shweta Chandrasekharan, Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Science, Amritapuri, Vallikavu, Kerala.
2Mrs. Preetha R, Department of Commerce and Management, Amrita Vishwa Vidyapeetham, Amrita School of Arts and Science, Amritapuri, Vallikavu, Kerala.
Manuscript received on 04 April 2019 | Revised Manuscript received on 11 April 2019 | Manuscript Published on 26 April 2019 | PP: 415-420 | Volume-8 Issue-6S April 2019 | Retrieval Number: F60870486S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The approval of command for telecom services in India is not limited to basic telephone services. Brisk growth in the telecom sector can be accredited to the various pro-active and positive guiding principles taken by the Government as well as the vital of an entrepreneurial spirit of various telecom services provide both in private and public sector. This segment has shown immense growth during the past decade. In this viewpoint, the present study focuses on the service quality, brand promotion, and marketing strategy of Vodafone before incorporating with Idea Cellular limited. This study was mainly focused on the Vodafone customers in Kerala around 40 respondents. Major findings of this were that many customers feel that they have chosen Vodafone because it has widest network coverage and it also provides good schemes and good advertisement. Customers also prefer both zoo zoos and pug as Vodafone mascot.
Keywords: Pug, Service Quality, Telecommunication, Vodafone, Zoozoos.
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management