A Study on Behavior and Preferences of Individual Investors towards Investments with Special Reference to Delhi NCR
Bharti Wadhwa1, Aakanksha Uppal2, Anubha Vashisht3, Davinder Kaur4
1Bharti Wadhwa, Assistant Professor, Department of Communication, Humanities & Social Sciences and Engineering, Symbiosis International, Deemed University, Maharashtra, India.
2Aakanksha Uppal, Assistant Professor, Department of Communication, Humanities & Social Sciences and Engineering, Symbiosis International, Deemed University, Maharashtra, India.
3Anubha Vashisht, Assistant Professor, Department of Communication, Humanities & Social Sciences and Engineering, Symbiosis International, Deemed University, Maharashtra, India.
4Davinder Kaur, Assistant Professor, Department of Communication, Humanities & Social Sciences and Engineering, Symbiosis International, Deemed University, Maharashtra, India.
Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 24 May 2019 | PP: 92-99 | Volume-8 Issue-6S3 April 2019 | Retrieval Number: F22170486S219/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In present financial system there are many investment avenues and it is difficult for anyone to decide about these avenues. Some of these investment avenues offer attractive returns but with high risks and some offer lower returns with very low risks. Motives behind an investment are the safety of principal amount, liquidity, income stability, and appreciation. The study discusses about the investment behavior and preferences of investors towards the various investment alternatives. Primary data has been collected through questionnaires. 300 respondents of NOIDA, District Gautam Buddha Nagar have been taken for the study. Collected data has been analyzed by using various statistical tools like percentage, Pearson’s coefficient of Co-relation, regression analysis and cluster analysis. The major factors behind an investment are the safety of principal amount, liquidity, income stability, and appreciation.
Keywords: Investor Behavior, Investment Alternatives, Risk Appetite, Investor’s Behavior.
Scope of the Article: Communication