A Research on Investment Behavior of Corporate and Individual Investors from Southern India
Ashish Dewan1, R Gayatri2, Rishi Dewan3
1Ashish Dewan, Research Scholar, St.Peter’s Institute of Higher Education and Research, Avadi, Chennai (TamilNadu), India.
2Dr. R Gayatri, Professor, Department of Management Studies, St. Peter’s Institute of Higher Education and Research, Avadi, Chennai (TamilNadu), India.
3Dr. Rishi Dewan, Professor, Department of Management Studies, St. Peter’s Institute of Higher Education and Research, Avadi, Chennai (TamilNadu), India.
Manuscript received on 15 April 2019 | Revised Manuscript received on 22 April 2019 | Manuscript Published on 26 July 2019 | PP: 1493-1501 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F13050486S419/19©BEIESP | DOI: 10.35940/ijitee.F1305.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Current study aims to identify the factors affecting investment behavior of the corporate and individual investors, and also to make a comparative study of the investment behavior of both the corporate and individual investors from Southern India. The study was primarily based on the perception of the investors and the data was collected from 576 investors (304 individual investors and 272 corporate investors) from four major cities of South India namely; Bangalore, Hyderabad, Chennai and Visakhapatnam using questionnaire method. Researcher has identified total four factors which successfully represent the investment behavior of the corporate and individual investors. These factors are mainly; Investors related factors, Market or environment related factor, Investment related factors and Company specific factors. Further, it was found from the comparative analysis of the corporate and individual investors, that there is a significant difference in the investment behavior of the corporate and individual investors from Southern India.
Keywords: Investment Behavior, Corporate Investors, Individual Investors, Southern India, Investors Related Factors, Market or Environment Related Factor, Investment Related Factors and Company Specific Factors.
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management