Halal Tourism Destination in UAE: The Opportunities, Threats and Future Research
Abdulla Al-hammadi1, Samer Ali Al-shami2, Abdulhadi Al-Hammadi3, Nuruliza Rashid4
1Abdulla Al-hammadi, University Technical Malaysia Melaka Institute of Technology Management & Entrepreneurship and Professional Skills Council, New Delhi.
2Samer Ali Al-shami, University Technical Malaysia Melaka Institute of Technology Management & Entrepreneurship and Professional Skills Council, New Delhi.
3Abdulhadi Al-Hammadi, University Technical Malaysia Melaka Institute of Technology Management & Entrepreneurship and Professional Skills Council, New Delhi.
4Nuruliza Rashid, University Technical Malaysia Melaka Institute of Technology Management & Entrepreneurship and Professional Skills Council, New Delhi.
Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 26 July 2019 | PP: 788-793 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F11580486S419/19©BEIESP | DOI: 10.35940/ijitee.F1158.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper aims to discuss the opportunities of Halal tourism destination in the UAE and challenges that impede this industry. It also intends to propose the future research to advance this industry. Halal tourism Has globally become attractive industry due to the demand growth not only from Muslims tourists, non-Muslims as well. Thus, many Muslims and non-Muslims countries have taken an initiative to innovative and diversify their tourism industry through developing Halal tourism that attract tourists’ satisfaction and loyalty. The UAE as a leading and innovative country has taken initiative to support this industry and transform UAE to become the first leading Halal tourism in the world. However, the portfolio of tourism industry and its contribution to GDP still very low fills in 12% only. This put a pressure to the country in how to innovate and diversify the tourism industry in general and Halal tourism to become the most attractive world tourism destination. We found that, as the key driver of this industry is the tourists’ perspective about the motivation factors and since the customers behaviour is always changing, we argue that understand the motivation factors from tourists’ perspective towards Halal tourism destination is the key driver to develop world Halal tourism destination.
Keywords: Halal, Tourism, Opportunities, Threats, Future, Research.
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management