Impact of Banc Assurance on Customers in Purchasing Insurance Policies with Special Reference to Kurnool District of Andhra Pradesh
T. Narayana Reddy1, K. Pushpa Latha2
1Dr. T. Narayana Reddy, Assosciate Professor, Additional Controller of Examinations, Jawaharlal Nehru Technological University Anantapur, Andhra Pradesh, India.
2K. Pushpa Latha, Research Scholar, Jawaharlal Nehru Technological University Anantapur, Andhra Pradesh, India.
Manuscript received on 10 April 2019 | Revised Manuscript received on 17 April 2019 | Manuscript Published on 26 July 2019 | PP: 713-716 | Volume-8 Issue-6S4 April 2019 | Retrieval Number: F11440486S419/19©BEIESP | DOI: 10.35940/ijitee.F1144.0486S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Banking industry has grown quickly all over the world, at the same time insurance industry has also grown rapidly in the same cut throat economic environment. With the entry into non core products or services like insurance and securities markets, these days banks have increased their businesses. The integration of financial markets, emergence of new technologies and expansion of non-banking activities has a great impact on baking operations. Thus it results in opening doors for the business of non core products like insurance and securities (banc assurance) by banks. The only intention behind this diversification of business by the banks is to provide ample investment alternatives to the common people who do not have access to various financial products and securities so that they can maximize the returns on their investment. The increasing popularity of banc assurance has widened the scope of research in this area. In this study an attempt is made to know the impact of banc assurance on customers while they made decisions to purchase the insurance policies.
Keywords: Banc Assurance, Noncore Products, Integration of Financial Markets, Investment Opportunities.
Scope of the Article: Security Technology and Information Assurance