The Knowledge, Understanding and Awareness of Loei People from Media Exposure about ASEAN Economic Community (AEC)
Prayut Wannaudom
Prayut Wannaudom, Assistant Professor Doctor in Mass Communication Arts of Loei Rajabhat University, Thailand.
Manuscript received on 08 April 2019 | Revised Manuscript received on 15 April 2019 | Manuscript Published on 24 May 2019 | PP: 378-388 | Volume-8 Issue-6S3 April 2019 | Retrieval Number: F10130486S419/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Research The Knowledge, Understanding and Awareness of Loei People from Media exposure about ASEAN Economic Community (AEC) was studied by the methodology of quantitative and qualitative research. The objectives of the research were aimed to study the knowledge, understanding and awareness of the ASEAN Economic Community of the people in Loei province where is in Northeast of Thailand to prepare the basic information about the AEC. Also research aimed to study about guidelines for the development of channels and media content in the knowledge, understanding and awareness of the ASEAN Economic Community in Loei province. From data collection of research by quantitative and qualitative methodology made the researcher get new finding about the knowledge, understanding and awareness of the ASEAN Economic Community (AEC) of people in Loei province. The researcher found that the AEC is necessary because it is the common policy of many countries in ASEAN. The ASEAN Economic Community of Thailand to achieve a definite advantage. Most important awareness of people when there is the opening of the ASEAN is learning English, adapting themselves and prepare for the economic environment. However, the ASEAN Economic Community situation will be more chaos in Loei province because crime, migration, disease may increase. On the other hand, the good impacts are expected to occur when the AEC was opened are benefits of easier migration for the foreigner neighbors and benefit of economy is improved by more modern trades. Almost half of the samples showed that their knowledge about AEC is still a misconception that AEC is meant to cover the whole ASEAN Community. Only one of three people aware that AEC concern circulation of goods, services, investment, skilled labor move in ASEAN freely. The weakness of the AEC of public sector employees in Loei province is inadequate English skills. Media channels that found most accurate and most reliable news about ASEAN is television. The uses of radio and television broadcast to keeps people in the knowledge about AEC as much as possible is edutainment content. The uses of the Internet for the AEC knowledge make people get most details and extensive. The website of each government agency who concern should have contents about the AEC. The problem about lack of AEC knowledge caused by using media is the media broadcast was not coverage.
Keywords: Knowledge, Understanding, Awareness, Media Exposure, ASEAN Economic Community (AEC), Northeast of Thailand.
Scope of the Article: Communication