A Study on Assessment of the Life-Style Features of Customers’ Towards Various Leading Textile Showrooms in Coimbatore City
R. Judithpriya1, M. Maheshwari2, G. Lakshmi3
1R. Judithpriya, B.Com, Assistant Professor, PSGR Krishnammal College for Women, Coimbatore (TamilNadu), India.
2Ms. M. Maheshwari, B. Com, Assistant Professor, PSGR Krishnammal College for Women, Coimbatore (TamilNadu), India.
3Dr. G. Lakshmi, Assistant Professor, Department of Commerce and Professional Accounting, PSGR Krishnammal College for Women, Coimbatore (TamilNadu), India.
Manuscript received on 10 December 2018 | Revised Manuscript received on 17 December 2018 | Manuscript Published on 26 December 2018 | PP: 423-427 | Volume-8 Issue- 2S2 December 2018 | Retrieval Number: ES2131017519/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The clothing retail industry in Coimbatore city of Tamilnadu is one such industry which is characterized by intensifying competition from both local and national companies leading to rise in more sophisticated and demanding customers. Consequently, retailers today aims to differentiate themselves by outperforming their competitors. Clothing has identities and images, and consumers seek those apparels that match their self-image or the image they would like to project to others. The clothing retail industry in Coimbatore city of Tamilnadu is one such industry which is characterized by intensifying competition from both local and national companies leading to rise in more sophisticated and demanding customers. This research paper analysis assess the life style features of the customers’ towards various leading textile showrooms in Coimbatore City.
Keywords: Frequency Distribution, Clothing, Empiracal Analysis.
Scope of the Article: Accounting