Modeling Consumer Behavior
Mikhail Vladimirovich Karmanov1, Irina Anatolievna Kiseleva2, Vladimir Ivanovich Kuznetsov3, Anatoly Vladimirovich Zavrazhin4, Irina Vladimirovna Shubina5
1Mikhail Vladimirovich Karmanov, Plekhanov Russian University of Economics, Moscow, Russia.
2Irina Anatolievna Kiseleva, Plekhanov Russian University of Economics, Moscow, Russia.
3Vladimir Ivanovich Kuznetsov, Plekhanov Russian University of Economics, Moscow, Russia.
4Anatoly Vladimirovich Zavrazhin, Russian State University of Oil and Gas NRU I.M. Gubkin, Moscow, Russia.
5Irina Vladimirovna Shubina, Russian State University of Oil and Gas NRU I.M. Gubkin, Moscow, Russia.
Manuscript received on 07 April 2019 | Revised Manuscript received on 20 April 2019 | Manuscript published on 30 April 2019 | PP: 461-468 | Volume-8 Issue-6, April 2019 | Retrieval Number: E3262038519/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The article focuses on the topical subject of modeling consumer behavior. The economic-mathematical modeling is currently at the stage of a qualitative leap forward. To date, the global scientific community has accumulated a vast variety of models. All of them, although being called the economic models, in fact, cover one of its areas, explaining one particular subject. The instability of a complex socio-psychological system increases in a market economy. Therefore, it is practically impossible to fully understand and examine consumer behavior. This paper examines the main types of consumer behavior patterns, the factors affecting them in the decision-making process, along with consumer preferences in the insurance industry. The authors present a comparative analysis of consumer behavior patterns. The methods used in this study were the methods of cognition, retrospective and documentary analysis, as well as the synthesis, generalization, and systematization
Keyword: Model, Consumer, Consumer Behavior, Insurance, Human Condition, Decision Making.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning