Improvement Social Customer Relationship for Community Enterprise through using Gamification
Sumitra Nuanmeesri
Sumitra Nuanmeesri, Assistant Professor, Department of Information Technology, Faculty of Science and Technology, Suan Sunandha Rajabhat University, Thailand.
Manuscript received on January 12, 2020. | Revised Manuscript received on January 21, 2020. | Manuscript published on February 10, 2020. | PP: 610-614 | Volume-9 Issue-4, February 2020. | Retrieval Number: D9093029420/2020©BEIESP | DOI: 10.35940/ijitee.D9093.029420
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: There are many types of community enterprise products in Thailand but not yet widely known, resulting in not many customers. In some cases, the existing customers have the opportunity to disappear because community entrepreneurs do not have marketing knowledge to help keep and maintain their customers. This paper proposes the development of gamification for improving the customer relationship management in community enterprises on social media such as Facebook. The results showed that the applied gamification for the community enterprise products has the highest level of efficiency evaluation and has the highest acceptance criteria while being used by experts and users. It can be said that Thai gamification on social media could be effectively used to support community enterprises in improving social customer relationship management and buying their products.
Keywords: Community Enterprise, CRM, Gamification, Social Media, Social Media Management.
Scope of the Article: Community Information Systems