Development of Value Creation in Website Leson.id an Education Technology Platform (Edtech) in Order to Increase Usage
Ailsa Amelia1, Andi Ali Zainal Abidin2, Sfenrianto3
1Ailsa Amelia*, Bina Nusantara Graduate Program, Master of Information System Management, Jakarta, Indonesia.
2Andi Ali Zainal Abidin, Bina Nusantara Graduate Program, Master of Information System Management. Jakarta, Indonesia.
3Sfenrianto Sfenrianto, Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta.
Manuscript received on January 10, 2020. | Revised Manuscript received on January 22, 2020. | Manuscript published on February 10, 2020. | PP: 2271-2275 | Volume-9 Issue-4, February 2020. | Retrieval Number: D1780029420/2020©BEIESP | DOI: 10.35940/ijitee.D1780.029420
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In Indonesia, there are currently a variety of online learning platforms, namely called Education Technology (Edtech) which have various of different value creations in each one of them, value creation is a manufacturing of products or services that will eventually meet customers demand. Leson.id is one of Edtech’s learning platforms with a vision of helping Indonesian students carry out an online learning practices by giving a various forms of examinations, quizzes and learning materials. However, in a very competitive situation, Leson.id is in need to increase their value creation to the users, to differentiated from the other Edtech’s competitor. This study aims to improve Leson.id value creation from before to be a better version of Leson.id in the future. The value creation are analyzed based on the research that we conduct. We have a total of 120 students who have been interviewed and filled in the survey for the use of Leson.id existing value creation. Based on the result of the survey, we will be analyzing which value in Leson.id that can be improved. Currently there are four value creation aspects that will be used as a methodology to analyzed the value creation of Leson.id learning platforms. Based on Amit and Zott model there are many aspects of value creation, namely efficiency, novelty, Lock in, and complementary aspects. The development of Leson.id latest value creation by is expected to increase the number of users of the Leson.id website, thus it could also improve the competition between other Edtech industries in Indonesia.
Keywords: Education Technology, value creation, e-Learning, Development
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning