Factors Affecting Consumer Purchase Intention toward Green Electrical Product
Ahmad Fakhruddin Ahmad Dailami1, Jimisiah Jaafar2, Che Musa Che Omar3, Noor Farris Aqmal Kamarunzaman4, Mohammad Ali5
1Ahmad Fakhruddin Ahmad Dailami*, Universiti Kuala Lumpur – Malaysian Institute of Industrial Technology (UniKL MITEC), Johor Bahru, Malaysia
2Jimisiah Jaafar, Universiti Kuala Lumpur, Malaysian Institute of Industrial Technology (UniKL MITEC), Johor Bahru, Malaysia
3Che Musa Che Omar, Universiti Kuala Lumpur Business School, Kuala Lumpur, Malaysia
4Noor Farris Aqmal Kamarunzaman, Universiti Kuala Lumpur, Malaysian Institute of Industrial Technology (UniKL MITEC), Johor Bahru, Malaysia
5Mohammad Ali, Universiti Kuala Lumpur – Malaysian Institute of Industrial Technology (UniKL MITEC), Johor Bahru, Malaysia
Manuscript received on November 15, 2019. | Revised Manuscript received on 20 November, 2019. | Manuscript published on December 10, 2019. | PP: 5654-4659 | Volume-9 Issue-2, December 2019. | Retrieval Number: B9052129219/2019©BEIESP | DOI: 10.35940/ijitee.B9052.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study is to find out the factors that affect consumer purchase intention toward green electrical products in Universiti Kuala Lumpur MITEC campus. The consumer trend to purchase green products in Malaysia is increasing. There is awareness among consumers regarding the importance of protecting the environment. But, there is lack of information about current consumer purchase intention toward green electrical products. This research studies the relationship between government’s role, environmental concern and environmental knowledge with consumer purchase intention toward green electrical products. A questionnaire-based survey was conducted for data collection purposes and statistical analysis was done to determine the results. The results show a positive relationship between environmental knowledge and environmental concern toward consumer purchase Intention toward green electrical products.
Keywords: Green Product; Green Electrical Product; Consumers Purchase Intention;
Scope of the Article: Design and Performance of Green Building