The Grasp and Consumer Insight Apropos Gauge of Online Sales Promotion Techniques Via Online Shopping
A. Leo1, V. Bastin Jerome2
1A. Leo*, Department of Commerce, St. Joseph’s College affiliated to Bharathidasan University, Trichy, Tamil Nadu, India.
2Dr. V. Bastin Jerome, Department of Commerce, St. Joseph’s College affiliated to Bharathidasan University, Trichy, Tamil Nadu, India. Drvbastin.
Manuscript received on October 12, 2019. | Revised Manuscript received on 20 October, 2019. | Manuscript published on November 10, 2019. | PP: 893-899 | Volume-9 Issue-1, November 2019. | Retrieval Number: A4425119119/2019©BEIESP | DOI: 10.35940/ijitee.A4425.119119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In Tiruchirappalli has its paved a way for many shoppers to access higher online shopping due to various factors such as convivence includes the huge benefits, best prices, different variety, possibly send the gifts more easily, easy price comparison, no crowds and no pressures. The present study examines the stress driven compulsive online spending among the inbound shoppers. In online shopping compulsive buyers have high levels of both positive and negative impacts. The existing research in the area of compulsive spending shows that most of the time it affects the buyers that may lead to serious problems. It aims to make a study on perception and spread awareness regarding online sales promotion techniques. In order to sense the retort of rural people through offline advertisements with regard of sales promotion techniques. To measure the grasp and insight of online shoppers. To recognize the contend of promotion techniques. To estimate the outreach of social media advertisement.
Keywords: Awareness, e-commerce, Online Shopping, Perception.
Scope of the Article: e-Commerce