Factors Affecting Satisfaction of Products Implemented by Wearable Devices: Focused on Product Attributes and Customer Attributes
Dong-Sup Youm1, Seung-Yeob Yu2
1Dong-Sup Youm, Associate Professor, Department of Advertising & Public Relations & Communication, Mokwon University, Republic of Korea.
2Seung-Yeob Yu, Professor, Department of Advertising & Public Relations, Namseoul University, Republic of Korea.
Manuscript received on 01 January 2019 | Revised Manuscript received on 06 January 2019 | Manuscript Published on 07 April 2019 | PP: 441-447 | Volume-8 Issue- 3C January 2019 | Retrieval Number: C10930183C19/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study is to investigate the factors affecting the satisfaction of wearable devices through expanding the application scope of wearable devices that have been rapidly growing due to the development of IT technology. Methods/Statistical analysis: For the analysis method, the first, descriptive statistics and frequency analysis were conducted to identify general characteristics of the subjects. The second, exploratory factor analysis was conducted to confirm the construct validity of the measurement variables used in the study. The third, Cronbach alpha coefficient was used for reliability of each scale. Finally, the validity of the research problem was analyzed using multiple regression analysis of Enter method. Findings: The perceived pleasure and the usefulness were selected as product attribute variables, and the innovation and the sensation seeking propensity were selected as customer attribute variables. Research results show the followings: the first, the product attributes (the perceived pleasure and the perceived usefulness) for wearable devices had a positive (+) impact on the satisfaction of products implemented by wearable devices. The Second, only the innovation among the customer attribute variables had a positive (+) effect on the satisfaction of the products implemented by the wearable devices. Finally, the relative influence of product attributes and customer attributes on the satisfaction of products implemented by wearable devices had positive (+) impact on perceived usefulness, perceived pleasure, and innovation in the order named. The research scope of the wearable devices is extended to the products, so that the research trend focusing on the things worn by people in the past has been eliminated. Improvements/Applications: This research would be able to provide useful practical implications to the relevant companies along with the academic achievement of extending the research scope of the wearable devices.
Keywords: Wearable, Wearable device, Product Attributes, Customer Attributes, Product Satisfaction.
Scope of the Article: Communication