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The State of User Experience Design (UXD) Practice in Malaysia: An In-Situ Interview Approach
Azham Hussain1, Idyawati Hussein2, Emmanuel O.C. Mkpojiogu3, Aliza Sarlan4

1Azham Hussain, School of Computing, University Utara Malaysia, Sintok, Malaysia.

2Idyawati Hussein, School of Computing, University Utara Malaysia, Sintok, Malaysia.

3Emmanuel O.C. Mkpojiogu, Department of Computer and Information Technology, Veritas University, Abuja, Nigeria. School of Computing, University Utara Malaysia, Sintok, Malaysia.

4Aliza Sarlan, Software Quality and Quality Assurance  Research Cluster, University Technology Pertonas, Malaysia.

Manuscript received on 18 June 2019 | Revised Manuscript received on 25 June 2019 | Manuscript Published on 19 June 2019 | PP: 498-504 | Volume-8 Issue-8S June 2019 | Retrieval Number: H10840688S19/19©BEIESP

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting.

Keywords: Field Study, Industry Setting, in-Situ Interview, Pilot Study, UXD Practice.
Scope of the Article: Challenges of Industry and their Solutions, Communications