Causal Model of Customer Intention to using Anti-Aging Business in Thailand
Intayos1, Hutsayaporn2, Netpradit3, Napawan4, Samutachak5, Bhubate6
1Intayos, P h. D. candidate, Faculty of Management Sciences, Lampang Rajabhat University, Thailand.
2Hutsayaporn, P h. D. candidate, Faculty of Management Sciences, Lampang Rajabhat University, Thailand.
3Netpradit, Department of Management Sciences, P h. D. program, Lampang Rajabhat University, Thailand.
4Napawan, Department of Management Sciences, P h. D. program, Lampang Rajabhat University, Thailand.
5Samutachak, Institute for Population and Social Research, Mahidol University, Thailand.
6Bhubate, Institute for Population and Social Research, Mahidol University, Thailand.
Manuscript received on 09 August 2019 | Revised Manuscript received on 16 August 2019 | Manuscript Published on 31 August 2019 | PP: 351-354 | Volume-8 Issue-9S2 August 2019 | Retrieval Number: I10750789S219/19©BEIESP DOI: 10.35940/ijitee.I1075.0789S219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the increasing trend of aging society in Thailand. The data collection is design for the online platform, disseminating the questionnaire through social media. The total sample is 500. The causal relationship will be investigated using structural equation model.
Keywords: Anti-Aging Business, Customer Intention, Customer Relationship Management, Theory of Planned Behavior.
Scope of the Article: Information Ecology and Knowledge Management