Antecedents of Organic Food Consumption among the Indian Customers
Shiney Chib1, Kanchan Dewal2, Kanchan Artani3, Sneha Turkar4
1Dr. Shiney Chib, Director , Datta Meghe Institute of Management Studies, Nagpur.
2Dr.Kanchan Dewal, Assistant Professor, Datta Meghe Institute of Management Studies, Nagpur.
3 Kanchan Artani, Assistant Professor, G H Raisoni chool of Management, Madhav Nagari, Nagpur.
4Sneha Turkar, Associate Executive, HCL Technologies, Nagpur.
Manuscript received on September 16, 2019. | Revised Manuscript received on 24 September, 2019. | Manuscript published on October 10, 2019. | PP: 5789-5792 | Volume-8 Issue-12, October 2019. | Retrieval Number: L37231081219/2019©BEIESP | DOI: 10.35940/ijitee.L3723.1081219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Organic food products refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. Generally people are aware about the benefits of these products. But still the products have not achieved the market share in India, as expected. This people is an effort to identify the factors, which influences the purchase of organic food products. For this the researchers have developed a questionnaire and administered on the respondents. Both online and off line data collection was done, to cover the major areas, so that data can be collected from distinct places. The paper explored the awareness level about organic food products, influence of demographic variables on organic food consumption and factors affecting organic food purchase intention.
Keywords: Customer perception, consumption, purchase behavior, purchase intention.
Scope of the Article: Customer perception