Customer Satisfaction towards E – Banking
Arcot Purna Prasad1, V .Chandra Sekhar Rao2, Gadda Vijaya Kumar3
1Arcot Purna Prasad, Associate Professor, Institute of Management, Christ University (Deemed to be University), Bangalore.
2Dr V.Chandra Sekhar Rao, Associate Professor, Coordinator of Department of Management Studies and Research Centre, Global Academy of Technology, Bangalore.
3Dr.G.Vijaya Kumar, Associate Professor, Department of Management Studies, Rajeev Gandhi Memorial College of Engineering & Technology, (Autonomous) Nandyala, AP
Manuscript received on November 16, 2019. | Revised Manuscript received on 25 November, 2019. | Manuscript published on December 10, 2019. | PP: 5063-5068 | Volume-9 Issue-2, December 2019. | Retrieval Number: B8004129219/2019©BEIESP | DOI: 10.35940/ijitee.B8004.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In any business organization has to listen to its external customers and stakeholders. In previous studies results shows success in terms of long term of an organization is depended on their capacity to create and sustain reliable customer satisfaction and preferences to change. For continuing satisfaction of customers, the organization has to take proper measurements fordeveloping and improving the methods and processed. Customer satisfaction is a model to facilitate results that are significant, consistent and effective to forecasting the financial ability of an organization. This research customer satisfaction towards E – banking should be prepared with utmost carefulness. Determining customer satisfaction must be a constantly, reliable, suitable, precise and consistent process. A new approach in customer satisfaction becomes an important tool in strategic business units to the organization
Keywords: E – banking, Business Organization, Customer Satisfaction, Stakeholders.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning